The Impact of Price, Brand Image and Quality of Service on Consumer Loyalty through Consumer Satisfaction Delivery Services

Wibowo, Nugroho Mardi and Utari, Woro and Widiastuti, Yuyun and Iswoyo, Andi and Rusdiyanto, Rusdiyanto and Kalbuana, Nawang (2021) The Impact of Price, Brand Image and Quality of Service on Consumer Loyalty through Consumer Satisfaction Delivery Services. Journal of Legal, Ethical and Regulatory Issues, 24 (6). ISSN 1544-0044

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Abstract

In this study, the researcher tried to find out and analyze the factors that influence the loyalty of the purchase of goods delivery services and how to increase the satisfaction of purchasing Tiki delivery services. This research was conducted on consumers who use the services of Tiki Branch Kedungsari as the research population, with a total sample of 200 respondents. The data analysis technique in this study uses Statistical Analysis with Path Analysis Model. The results showed that the variables of price, brand image and service quality had a significant impact on customer satisfaction as evidenced by the significant level value<0.05. While price and brand image do not have a significant direct impact on consumer loyalty as evidenced by the significant level value >0.05, for the service quality and customer satisfaction variables significantly directly impact on consumer loyalty as evidenced by the significant level value of 0.000<0.05.

Item Type: Article
Uncontrolled Keywords: Price, Brand Image, Service Quality, Consumer Satisfaction and Consumer Loyalty
Subjects: H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Jurnal
Depositing User: Mochamad Danny Rochman, A. Md
Date Deposited: 24 Jun 2022 08:34
Last Modified: 24 Jun 2022 08:34
URI: http://eprints.uwp.ac.id/id/eprint/3447

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