Items where Author is "Reza, Putra Mahendra"
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Thesis
Reza, Putra Mahendra (2021) Pengaruh Kreativitas Iklan, Unsur Humor, dan Kualitas Pesan Televisi terhadap Minat Beli Konsumen (Studi pada Minat Beli Konsumen Rokok U Mild di Surabaya Barat). Other thesis, Universitas Wijaya Putra.