The Modeling Customer Behavior Intention with Intervening Customer Satisfaction on UMKM in AKUMINDO Using Structural Equation Modeling

Kartika, chandra (2017) The Modeling Customer Behavior Intention with Intervening Customer Satisfaction on UMKM in AKUMINDO Using Structural Equation Modeling. Journal of Applied Environmental and Biological Sciences (JAEBS), 7 (8). pp. 158-164. ISSN 2090-4215

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Abstract

The Association of Micro and Small and Medium Enterprises Indonesia (AKUMINDO) is an organization
profession and social movement independent economy, not bound and or bind themselves to political parties or
political power and breathe out cruelty folk economic justice and prosperity. Emotionally ties owned by the
perpetrators of Micro Small and Medium Enterprises (UMKM) allows AKUMINDO can understand thoroughly
the hope and the specific needs of the perpetrators. This research aims to know the model of customer behavior
intention in East Java. The Data used from the survey results the perpetrators with sampling method simple random
sampling and analysis techniques used is the Structural Equation Modeling (SEM). The results of the study showed
with the fulfillment of the assumption of the normal multivariate, no outlier, nonsingular so it can be used the
approach of Shem. The Model of customer behavior intention is fit with chi-square of 612.867and p-value of 0.258,
and RMSEA of 0.035. Customer Satisfaction is influenced by the service quality, corporate image, marketing
communication. Customer Satisfaction effect is not directly on the largest corporate image of customer behavioral
intention. Corporate image provide the largest total effect on customer behavioral intention, and then Marketing
communication provide the largest total effect on Customer Behavioral Intention

Item Type: Article
Uncontrolled Keywords: AKUMINDO, Corporate Image, Customer Satisfaction, Customer Behavior Intention, Shem.
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Jurnal
Depositing User: Mochamad Danny Rochman, A.Md. Lib., S.S.I.
Date Deposited: 20 Mar 2020 08:21
Last Modified: 29 Jul 2020 09:11
URI: http://eprints.uwp.ac.id/id/eprint/845

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