Pengaruh Relationship Marketing, Komunikasi Pemasaran Dan Citra Perusahaan Terhadap Niat Perilaku Konsumen Melalui Kepuasan Pelanggan Pada Vasa Hotel Surabaya

Kartika, chandra and Hidayat, Fauzi and Krinala, Efina (2019) Pengaruh Relationship Marketing, Komunikasi Pemasaran Dan Citra Perusahaan Terhadap Niat Perilaku Konsumen Melalui Kepuasan Pelanggan Pada Vasa Hotel Surabaya. JMM17: Jurnal Manajemen Indonesia, 6 (2): 1. pp. 1-14. ISSN 2355-7435

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Abstract

Effects of Relationship in Marketing, Marketing Communication, Corporate Image on the Intention of Consumer Behavior through Customer Satisfaction at Vasa Hotel Surabaya.This study aims to examine and analyze the effect of the relationship of marketing, marketing communication, corporate image on consumer behavior intentions through customer satisfaction at Vasa Hotel Surabaya. The number of respondents in this study was 130 people consisting of 68 men and 62 women. Analysis of this study uses Path Analysis. Data analysis was performed using statistics with SPSS tools. Based on the results of the overall data analysis, it can be seen that together the relationship relationship marketing, marketing communication, corporate image, customer satisfaction variables simultaneously have a significant influence on consumer behavior intentions.
Keywords: Relationship marketing, marketing communication, trust icon corporate, customer satisfaction, consumer behavior intention

Item Type: Article
Uncontrolled Keywords: Relationship marketing, marketing communication, trust icon corporate, customer satisfaction, consumer behavior intention
Subjects: H Social Sciences > HC Economic History and Conditions
H Social Sciences > HM Sociology
Divisions: Jurnal
Depositing User: Rifki Yusuf Meidiansyah, A.Md. Lib.
Date Deposited: 28 May 2024 03:01
Last Modified: 28 May 2024 03:01
URI: http://eprints.uwp.ac.id/id/eprint/5570

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