Utilizing artificial intelligence and social media: Transforming public administration decision mak-ing and redefining the social responsibility landscape

Mulyani, Sri and Basrowi, Basrowi (2024) Utilizing artificial intelligence and social media: Transforming public administration decision mak-ing and redefining the social responsibility landscape. International Journal of Data and Network Science, 8 (3). pp. 1587-1598. ISSN 2561-8156

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Abstract

Company activities can yield both favorable and adverse outcomes. Among the detrimental effects are various environmental crises stemming from companies' failure to responsibly manage and uphold ethical business practices within their operational environment. This study aims to scrutinize the impact of artificial intelligence and social media on augmenting public administration decision-making and its repercussions on corporate social responsibility within enterprises situated in Sidoarjo, East Java Province, Indonesia. The sample comprises 130 respondents representing companies actively engaged in corporate social responsibility endeavors. Employing purposive sampling technique, data collected from surveys were subjected to Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis. The research outcomes and data analysis reveal that artificial intelligence significantly and directly influences corporate decision-making as well as public administration of social responsibility. Likewise, the utilization of social media by both corporations and government exhibits a direct and positive correlation with corporate decision-making and corporate social responsibility. Public administration decision-making also demonstrates a direct and significant impact on corporate social responsibility within companies in Sidoarjo, East Java Province, Indonesia. Moreover, public administration decision-making partially mediates the effects of artificial intelligence utilization and social media utilization on public administration of social responsibility within companies in Sidoarjo, East Java Province, Indonesia.

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