The Semiotic Analysis Of Whiskas An Advertisment Of Cat Food.

Devi, Damaiyanti (2022) The Semiotic Analysis Of Whiskas An Advertisment Of Cat Food. Other thesis, Universitas Wijaya Putra.

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Abstract

This Thesis Is Entitled “The Semotic Analysis Of Whiskas Anadvertisement Cat Food” Advertising Is Communication With The Specificpurpose Of Commerce A Product Or Service. Semiotics Is The Science Of Signs. Thisresearch Has The Purpose Of Analysis Semiotic In Advertisement Whiskas. Theanalysis Research Meaning In Semiotics And Focuses More On And Understands Asign And A Sign When The Sign Is Advertised Whiskas Is A Cat Food Brand Thatwhiskas Has Been Producing The Best Cat Food Since 1958 And Whiskas Has Alwaysimproved And Guaranteed The Quality And Quality Of The Best Nutritional Cat Foodthroughout History. This Research Used The Theory Ferdinand De Saussure Systemsignifier And Signified. The Method Employed In This Analysis Is Descriptivequalitative With An Understanding Of Semiotics In Advertisement Whiskas Cat Food.In The Research Analysis Two Questions Are Signs On Advertisement Whiskas Andcharacteristics Of Advertisement Whiskas Cat Food. In The Research Analysis Twoquestions Are Signs On Advertisement Whiskas And Characteristics Of Advertisementwhiskas. The Data Analysis Takes In The Website And Youtube. The Author Wasfound Are 22 Data Analysis. Data 1 To Data 19 The Author Analysis From The Part Ofeach Scene Based On Signs And Signified. Both Data Have 3 Parts Leading To Thecharacteristics On The Packaging.

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