An Analysis Of Illocutionary On Slogans Of Cigarette Advertisements On Television

Iriyanto, Fajar Saputro (2018) An Analysis Of Illocutionary On Slogans Of Cigarette Advertisements On Television. Other thesis, Universitas Wijaya Putra.

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Language is important rule for human in communication each other. Language has close relation with human in society and it has a specific term. When people are doing communication, they are not only delivering the message, but also performing an action from the utterance. This phenomenon is called speech acts. There are three types of speech act; locutionary act refers to what the speaker said, illocutionary act refers to force by the speaker, and perlocutionary act refers to the effect of the illocutionary act to the hearer. Speech acts can be found in daily communication, for example it can be found in slogan. In this study, the writer analyzes speech act within utterances contained in the slogan of cigarette advertisement on television. The objectives of the research are (1) to identify the types of illocutionary acts in slogans of cigarette advertisements, and (2) to identify general function of illocutionary acts in the slogan of cigarette advertisements. This research conducted by using a qualitative method. The data were taken from slogans of cigarette advertisements on television. The data were in the form of phrases. After being collected, the data were organized and analyzed based on Yule’s theory of illocutionary acts. This research reveals some findings. First, there are five types of illocutionary acts employed in the slogans of cigarette advertisements, namely Representative, directive, declarative, commissive, and expressive. Declarative is found as the most dominant type. It is used by the advertiser to give a description about the product. The factor that makes declarative dominate is because some slogans that selected declare the information about the product. This analysis found that some selected slogans use some acts that belong to declarative are to declare the product itself. the speaker changes a circumstance via phrases.
Keywords : Illocutionary act, Speech act, Slogans, Cigarette advertisement

Item Type: Thesis (Other)
Uncontrolled Keywords: Illocutionary act, Speech act, Slogans, Cigarette advertisement
Subjects: P Language and Literature > PE English
P Language and Literature > PR English literature
Divisions: Fakultas Bahasa & Sastra > Sastra Inggris
Depositing User: Rifki Yusuf Meidiansyah, A.Md. Lib.
Date Deposited: 04 Oct 2022 04:04
Last Modified: 04 Oct 2022 04:04

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