Impact Of Trust, Communication And Image On Behavioral Intention Through Satisfaction

Utari, Woro and Indrawati, Mei and Dwiningwarni, Sayekti Suindyah and Wibowo, Nugroho Mardi and Sobakh, Nurus and Sosetyorini, Sosetyorini and Rusdiyanto, Rusdiyanto and Zakariya, Hafid (2022) Impact Of Trust, Communication And Image On Behavioral Intention Through Satisfaction. International Journal of Entrepreneurship, 26 (2). pp. 1-12. ISSN 1939-4675

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Abstract

This research was conducted to determine the impact of trust, communication, and image on Visitors' satisfaction of Edu Wisata Lontar Sewu through Behavioral Intention. This quantitative study was analyzed using path analysis with a total sample of 100 people. The results of this study found that Communication, Visitors satisfaction, and Behavioral Intention can be described well by visitors; only Trust and Image are described quite well. Then Trust and Communication do not have significant effect on Behavioral Intention through visitors' satisfaction. Only Image has significant effect on Behavioral Intention through Visitors satisfaction.

Item Type: Article
Uncontrolled Keywords: Trust, Communication, Image, Satisfaction, Behavioral Intention
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Jurnal
Depositing User: Mochamad Danny Rochman, A.Md. Lib., S.S.I.
Date Deposited: 02 Sep 2022 09:08
Last Modified: 01 Nov 2022 08:14
URI: http://eprints.uwp.ac.id/id/eprint/3530

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