The Development Of Online Financial And Marketing Application To Improve The Community Economy In Surabaya

Priyambudi, Surya and Setyowati, Yulis and Nugroho, Alfi (2020) The Development Of Online Financial And Marketing Application To Improve The Community Economy In Surabaya. Jurnal Sinergitas PKM & CSR, 4 (3). pp. 282-289. ISSN 2528-7184

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Abstract

In The era of industry 4.0 technology development various modern food has grew abundantly that boomed and became viral in the community, this is just because that people’s mind set changed on food, their taste became simpler and instantly food. One of the food that become popular nowadays is fruit salad. Fruit salad is some fruits which have cut into pieces flavored with variant mayonnaise. This kind of fruit salad is became one of the most favorite food because it’s tasty. Observation and interview have been conducted in Sumberan, Pakal, Surabaya as the partner of this community service. As stated in observation and interview, the problems of the partner are: 1) Lack of concern on hygienic factors in processing fruit salad; 2) The process of packing fruit salad is not well done properly; 3) Human resources management are not managed well in the distribution of work; 4) Finance Bookkeeping had not conducted at regular intervals; and 5) Marketing and promotion has not yet to empower information technology.Due that problems, the team offered the solution as follows: 1) Supplying hygienic equipment in making fruit salad; 2) supplying an appropriate equipment packaging; 3) Training and workshop to improve packaging design to improve wrapping; 4) Refinement the label design in accordance to ‘PIRT’ regulation; 5) Training and workshop on human resources management, especially in the work distribution; 6) Training and workshop in finance bookkeeping which use online financial application; 7) Training and workshop on online marketing media for instance Ecommerce, WhatsApp business, Facebook, Instagram etc. The aims of this activity to increase the community economy and to produce hygienic, fresh and tasteful fruit in order to be consumed healthy.

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