Sarie, Rena Febrita (2021) Perubahan Perilaku Konsumen di Surabaya. In: The Strategy of Creative Economy Development Through Small Business and Culture.
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Abstract
This research is about the changing shopping behavior of woman from traditional market to mobile vegetable traders (Mlijo) in Surabaya.. This research uses qualitative approach. This sample of study was 20 people, with the criteria ten women were housewives and ten working women by using snowball sampling technique. The results of this study indicate that there is a changing in shopping behavior of woman from traditional market to mobile vegetable traders. Nine themes emerges in this study motivate woman to change their behavior in shopping for daily needs. This changing behavior occurs because (1). Time Efficiency (2) Cost Efficiency (3) Effectiveness (4) Convenience in life , (5) Healthy lifestyle by consuming healthy food. (6) Clean Environment (7) Kindness and Compassion (8) New Life Style (9) Productivity Improvement.
| Item Type: | Conference or Workshop Item (Paper) |
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| Uncontrolled Keywords: | Consumer Behavior, Changing Behavior, Shopping motivation, Mobile Vegetable Traders (Mlijo) |
| Subjects: | H Social Sciences > HC Economic History and Conditions |
| Divisions: | Prosiding |
| Depositing User: | Mochamad Danny Rochman, A.Md. Lib., S.S.I. |
| Date Deposited: | 22 Aug 2022 09:25 |
| Last Modified: | 20 Dec 2022 08:24 |
| URI: | http://eprints.uwp.ac.id/id/eprint/3509 |
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