Strategies To Maintain Customer Loyalty In Indonesia's Pandemic

Utari, Woro and Darmita, Made Yudi (2022) Strategies To Maintain Customer Loyalty In Indonesia's Pandemic. Jurnal Ekbis : Analisis, Prediksi dan Informasi, 23 (1). pp. 285-294. ISSN 2621-4210

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Abstract

The purpose of this study is to formulate a strategy carried out by cafe owners so that their customers remain loyal, especially during the Pandemic. The subjects of this research are 10 cafes in Surabaya . The informants in this study were cafe visitors aged over 17 years and cafe owners/managers. The analysis technique used descriptive statistical analysis and qualitative analysis . The results show that cafe customers in Surabaya are generally loyal, customer loyalty is reflected in recommending to others and doing word of mouth. Efforts that must be made by cafe owners are how to maintain customer loyalty. Strategies that can be done to maintain customer loyalty through several dimensions are providing satisfaction to customers, building customer trust, building emotional bonds and providing good experiences to customers .

Item Type: Article
Uncontrolled Keywords: Loyalty, Customer, Cafe
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Jurnal
Depositing User: Mochamad Danny Rochman, A.Md. Lib., S.S.I.
Date Deposited: 05 Aug 2022 08:51
Last Modified: 02 Sep 2022 07:46
URI: http://eprints.uwp.ac.id/id/eprint/3503

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