Consumer interest with regard to product completeness, promotion and location: the case of Indonesia

Utari, Woro and Sudaryanto, Sudaryanto and Jannah, Nur and Sobakh, Nurus (2021) Consumer interest with regard to product completeness, promotion and location: the case of Indonesia. ECONOMIC ANNALS-XXI ECONOMICS AND MANAGEMENT OF ENTERPRISES, 18 (3). pp. 127-133. ISSN 1728-6239

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Abstract

The paper deals with the impact of product completeness, promotion and location on consumer
interest in buying at Sentra Kuliner Pakal Benowo Surabaya in East Java (Indonesia) in the year 2020. This
study is based on a sample of 100 people and conducted with the use of quantitative methods. The findings
prove that product completeness affects purchase interest the most; promotion has a medium effect on
purchase interest, whereas location has no significant effect on purchase interest. Thus, traders are advised
to pay attention to product completeness and promotion in order to maintain consumer purchase interest.

Item Type: Article
Uncontrolled Keywords: Product Completeness; Location; Promotion; Consumer Interest in Bying
Subjects: H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions: Jurnal
Depositing User: Mochamad Danny Rochman, A.Md. Lib., S.S.I.
Date Deposited: 24 Jun 2022 09:03
Last Modified: 02 Sep 2022 09:38
URI: http://eprints.uwp.ac.id/id/eprint/3449

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