Sudaryanto, Sudaryanto and Hanim, Anifatul and Utari, Woro (2020) Behaviour on Repurchase Intention in a Moslem Ethnic Store in Indonesia. International Journal of Innovation, Creativity and Change, 13 (12). pp. 1341-1355. ISSN 2201-1323
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Text (Behaviour on Repurchase Intention in a Moslem Ethnic Store in Indonesia)
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Abstract
This study aims to investigate consumer behaviour on repurchase intention in the Basmalah ethnic Moslem store in Indonesia. Researchers used Moderated Regression Analysis (MRA) to analyse the data with the following results; (1) Brand Image is a significant influence on customers’ Repurchase Intention, (2) Store Atmosphere is a significant influence on customers’ Repurchase Intention before employing a moderator, (3) online promotion is not a moderating variable on strengthening the regression model and does not influence customers’ repurchase intention. Research implies that brand image and store atmosphere are essential factors in maintaining and influencing customers’ repurchase intention. Moreover, online promotion does not moderate customer repurchase intention in the Moslem ethnic store in Indonesia.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Brand Image, Store Atmosphere, Repurchase Intention. Online promotion, MRA, Moslem ethnic store |
| Subjects: | H Social Sciences > HM Sociology |
| Divisions: | Jurnal |
| Depositing User: | Mochamad Danny Rochman, A.Md. Lib., S.S.I. |
| Date Deposited: | 24 Jun 2022 08:21 |
| Last Modified: | 01 Dec 2022 07:23 |
| URI: | http://eprints.uwp.ac.id/id/eprint/3446 |
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