Batik Write Design Development in East Java Based on Local Wisdom and Information Technology to Increase Competitiveness in the Global Market

Rahayu, Rahayu and Yahya, Yahya and Hariyanto, Krisnadhi (2016) Batik Write Design Development in East Java Based on Local Wisdom and Information Technology to Increase Competitiveness in the Global Market. The Online International Interdisciplinary Research Journal (OIIRJ), 6 (5). pp. 23-33. ISSN 2249-9598

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Abstract

Long-term goal of this research is to increase the amount of variation batik design and remodel the process of designing a product that still using traditional IT application in batik SMEs in East Java. The specific targets to be achieved are: identification of creation and artistic creations of batik design and change the traditional process of designing activities with IT. This study is exploratory research. This study are using qualitative and quantitative approaches. Qualitative approach carried out by the Focus Group Discussion (FGD), which aims to determine the design of the prototype products based on local wisdom through IT applications. Quantitative approach with experimental research used in the manufacture of prototype digital products and malls batik. Results from this study is a prototype design of batik contemporary 50 design with 4 color combinations for each design at the fourth districts. Several designs have been applied in the design of sample products to repair and test in the market. The results of the market test with reference to the marketing mix strategy obtained input from potential customers as well as stake holder and has received positive response from various market segments.

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