The Analysis of Existential Presupposition in the Slogan of “Y.O.U the Simplicity Lips

Novia, Elisa Putri (2021) The Analysis of Existential Presupposition in the Slogan of “Y.O.U the Simplicity Lips. Other thesis, Universitas Wijaya Putra.

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Abstract

This research investigated existential presupposition in the Slogan of Y.O.U the Simplicity lips products. The research refered to describe the data that was gotten through the website advertisement. The purposes of this research were (1) finding the functions of existential presupposition in the slogan and (2) finding the factors on how the consumers were interested in the product through the slogans. In the analysis of the data, the writer used descriptive qualitative method. The method was suitable to interpret the problems which were raised by the writer. This research used the theory of Liping Ge to analyse the function of existential presupposition. And also used the theory of Denton to analyse the function of slogan. The result of the research showed five slogans which contain of existential presupposition. Then, found the functions of slogans. The function of existential presupposition in the slogan were concisseness, enlargement, concealment, self protection, emphasis, and interestingness functions. Then aslo found the functions of slogans, the two data indicated to simplify complicated ideas, two data indicated to express group ideology and goals, and one datum indicated to create identification.

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