Sarie, Rena Febrita (2020) Motivation Of Woman Shopping In Modern Retail In Surabaya City. In: Progress Conference.
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Abstract
This research is about the shopping behavior of woman in modern retail. This
research uses qualitative approach. This sample of study was 20 people, with the
criteria ten women were housewives and ten working women by using snowball
sampling technique. The result of the study that there are shopping behavior of
women in modern retail in Surabaya. Five themes emerge in this study namely
shopping motivations are about product, prices, processes and sales service. This
motivation occurs because women feel more comfortable shopping in modern
retail. The most motivated motivation by consumers is that consumers can get
discount price.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | Keywords: motivations, behavior, modern, retail |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Prosiding |
| Depositing User: | Mochamad Danny Rochman, A.Md. Lib., S.S.I. |
| Date Deposited: | 30 Aug 2021 08:57 |
| Last Modified: | 20 Dec 2022 08:27 |
| URI: | http://eprints.uwp.ac.id/id/eprint/3042 |
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