Sarie, Rena Febrita (2018) Analisis Pengaruh Keberagaman Produk, Persepsi Harga, Promosi Penjualan Terhadap Kepuasan Konsumen Hypermartket Pakuwon Supermall Di Surabaya. Relasi : Jurnal Ekonomi, 14 (2): 10. pp. 149-169. ISSN 2502-9525
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Text (Analisis Pengaruh Keberagaman Produk, Persepsi Harga, Promosi Penjualan Terhadap Kepuasan Konsumen Hypermartket Pakuwon Supermall Di Surabaya)
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Abstract
The purpose of this study is to analyze ans examine the impact of the variety of the product, price perception, sales promotion towards customer satisfaction of hypermarket Pakuwon Supermall in Surabaya. This research is a confirmatory research or conclusive research, which highlights the relationship between the research variables and tests the formulated hypotheses. The sampling technique used in this study is a purposive random sampling. This result of the study showed that sales promotion showed significant positive effect towards customer satisfaction Hypermarket Pakuwon Supermall in Surabaya.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Variety of the product, Price Perception, Sales Promotion and Customer Satisfaction. |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Jurnal |
| Depositing User: | Mochamad Danny Rochman, A.Md. Lib., S.S.I. |
| Date Deposited: | 30 Aug 2021 08:18 |
| Last Modified: | 05 Sep 2022 06:58 |
| URI: | http://eprints.uwp.ac.id/id/eprint/3040 |
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