Analisis Strategi Marketing Mix PT Combiphar serta Pengaruh Terhadap Peningkatan Volume Penjualan

Utari, Woro Analisis Strategi Marketing Mix PT Combiphar serta Pengaruh Terhadap Peningkatan Volume Penjualan. Jurnal Mitra Ekonomi dan Manajemen Bisnis, 2 (2). pp. 245-258. ISSN 2087-1090

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Abstract

Increasingly intense in the business world to make every company should be able to improve its strategy to be able
to compete with other companies. Like other companies, then the PT Combiphar also trying to make the company's strategy in
an effort to win the competition. This study aims to determine the effect of marketing mix against sales volume. The unit of
analysis in this study is the customer or agent. Sample This study took 100 agents from the PT. Combiphar Surabaya. Data
were collected using a questionnaire that is provided to the respondents. Then analyzed using multiple linear regression
analysis with SPSS tools. The results of data analysis showed that the marketing mix of product, price, place and promotion
simultaneously significant effect on the volume of sales at PT. Combiphar. The results of data analysis is shown by calculating
the F value has significance level of less than 0.05. Similarly, based on the results of analysis by the t test is known that the
marketing mix partially significant effect on sales volume. The magnitude of the coefficient of determination (R2) is equal to
0.784, which means that the marketing mix is able to explain changes in sales volume by 78.4%.

Item Type: Article
Uncontrolled Keywords: Markting Mix, marketing strategy and Sales Volume.
Subjects: H Social Sciences > HC Economic History and Conditions
Divisions: Jurnal
Depositing User: Mochamad Danny Rochman, A. Md
Date Deposited: 05 Aug 2021 07:59
Last Modified: 05 Aug 2021 07:59
URI: http://eprints.uwp.ac.id/id/eprint/3012

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