Semiotic Analysis On Billboards In Junior High School Of Muhammadiyah In Gresik

Indah, Tri Utami Ningsih (2017) Semiotic Analysis On Billboards In Junior High School Of Muhammadiyah In Gresik. Other thesis, Universitas Wijaya Putra.

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Abstract

The advertisement can be formed as marketing strategies which help the schools in promoting their emage or their capability. School's billboard is kind of efficient ways to promote the school's performance because it is easy to be found by the viewers. It means that billboard as the means of advertisements has signified their ideology. Islamic schools are the examples of schools in indonesia which use billboard to promote their school. There are so many Islamic schools in indonesia, one of them is Muhammadiyah schools. This research aims to find out how muhammadiyah junior high school's billboard in gresik constructs the islamic ideology. In fact, the use of billboard has overwhelmed in many schools promotion recently. This study applies qualitative reseach method; it put viewers as issue to be examined. Barthes semiotics theory will be used through this study which is appropriate to reveal certain ideology of cultural product. The combining between the english language sign and technology sign like modern musical instrument in this islamic culture give the positive impact and melting with islamic culture. finally, the study finds that the islamic school's billboard cannot separate by the interest of the headmaster to represented the good image of the school's billboard concerning in modernize and globalization

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